InvestOrFirstHome
For Estate Developers

Launch your next estate to qualified buyers - without the marketing waste.

Publish releases, run FCFS or lottery draws, manage buyer registrations, and let our AI handle pricelist updates. Built specifically for Australian land developers - not generic real estate portals.

List your estate Talk to our team
✓FREE until 30 June 2026✓AI pricelist parsing✓FCFS & Lottery built-in✓Real-time analytics
Why developers choose us

A platform built around how estate releases actually work

Generic portals were designed for second-hand homes. We built InvestOrFirstHome around the unique workflows of new estates - releases, stages, ballots, FCFS queues, nominations, resales, and design covenants.

🤖

AI Lot Uploader

Upload a PDF or Excel pricelist and AI parses hundreds of lots in seconds. New lots listed, sold lots updated, prices synced - automatically.

🎲

FCFS & Lottery Releases

Built-in queue management with anti-bot controls, transparent randomised draws, EOI, ballot and direct allocation modes.

🗺️

Estate Map Builder

Draw your own estate map by entering lot coordinates or dropping pins on Google Maps - overlaid with real lot boundaries and PSP data.

👁️

Visibility Controls

Hide individual lot prices, restrict releases to private (off-market or pre-release), unpublish at any time.

📊

Buyer Analytics

Real-time view of who registered, EOIs, watchlist counts, and pricelist downloads - by stage and by lot.

🔌

API & Integrations

Webhook and REST API support in active development, enabling seamless data flow with your existing tools and systems. (In progress)

Powerful tools

Designed for the way estates actually launch

AI Pricelist

One upload - hundreds of lots, kept in sync forever

Drop your weekly pricelist PDF and our AI parses every lot, mapping status changes, price changes and new releases automatically. Zero manual data entry.

  • Auto-detects status changes (Available, On Hold, Sold)
  • Price-change history per lot
  • Unpublish, hide-price, override at any time
📄→🤖→🏷️
Release Execution

We can run your entire launch - or you can self-serve

Choose how hands-on you want us to be. Self-publish releases yourself, or have our team handle the FCFS queue, lottery draw, qualified-buyer screening and reporting end-to-end.

  • FCFS with anti-bot controls
  • Lottery with auditable random draws
  • Export buyer lists straight to your sales system
🎯
Interactive Map

Real lot boundaries & easements - already loaded

Buyers see real cadastral boundaries, easement overlays, PSP outlines and amenities (schools, parks, train stations) inside and around your estate. Live in VIC, NSW and QLD; other states being added.

  • Official VIC, NSW and QLD Government parcel & easement data
  • PSP and zoning overlays
  • Custom amenity overlays per estate
  • Interactive lot picker on mobile and desktop
🗺️
How it works

From signup to first sale in days, not months

1

Onboard

Create your developer profile, add your estate, draw the master plan map, upload first pricelist.

2

Publish releases

Configure each release as FCFS, lottery, EOI or direct allocation. Set visibility (public, pre-release or private).

3

Sell & analyse

Track registrations, EOIs and downloads in real time. Export qualified buyers - or let us run the launch for you.

Developer FAQ

Common questions from estate developers

What does it cost to list our estate?
Free during our promotional period until end of June 2026. Afterwards, fees stay nominal - far cheaper than traditional portals.
Can we run both FCFS and Lottery releases on the same estate?
Yes. Each release / stage is independent - you can mix FCFS, lottery, EOI, ballot and direct allocation across releases of the same estate.
How do you handle pricelist updates?
Upload a new PDF pricelist at any time - our AI parses it and updates lots, statuses and prices automatically. No manual data entry.
Can we hide prices on certain lots?
Yes - toggle "Contact for Price" on any lot, or hide prices for entire stages. You can also unpublish a lot or release with one click.
Do you integrate with our CRM?
CRM integrations are in active development. We are currently in progress with multiple CRM companies to integrate with their systems. We are in the process of exposing our APIs to enable seamless data flow between InvestOrFirstHome and CRM platforms. Stay tuned for updates.
Can you run our launch for us?
Yes - see our Release Execution service. We can manage registrations, the FCFS queue or lottery draw, and qualified buyer selection end-to-end.

Ready to launch your next release?

Free during our promotional period until 30 June 2026 - and our team can run the entire launch for you.

List your estate Talk to our team