Push every buyer signal straight into your CRM.

Q: Which CRMs are supported?

HubSpot, Salesforce, Zoho, Pipedrive in active development plus generic webhook + REST API.

Q: What data flows into the CRM?

Registrations, EOIs, watchlist saves, chats, views and downloads with buyer contact details and source attribution.

Q: Will it work both ways?

Initially read-only push from us to the CRM; two-way sync on the roadmap.

CRM integrations are in active development. Pilot now with HubSpot, Salesforce, Zoho and Pipedrive — or use our generic webhook and REST API to plug into anything.

Join the pilot See for developers

✓HubSpot · Salesforce · Zoho · Pipedrive✓Webhook + REST API✓Real-time push✓Source attribution included

What's coming

Plug InvestOrFirstHome into your sales stack

🟧

HubSpot

Native integration creating contacts and deals from registrations and EOIs, with lifecycle and lead source mapping.

☁️

Salesforce

Lead and Opportunity creation with custom field mapping for estate, lot, package type and buyer preferences.

🟦

Zoho CRM

Native push of leads and deals into Zoho, with deal-stage automation hooks.

🟩

Pipedrive

Person + Deal creation with pipeline and stage mapping per estate or release.

🪝

Generic Webhook

Subscribe to any event (registration, EOI, chat, watchlist, sale) — JSON payload to your endpoint with HMAC signing.

🔌

REST API

Full REST API for pull-based sync, custom dashboards and bespoke integrations into your own systems.

FAQ

CRM integration questions

Which CRMs are supported?

HubSpot, Salesforce, Zoho and Pipedrive are in active development. We're also exposing a generic webhook + REST API so any CRM (or your own internal system) can subscribe to enquiries, EOIs and registrations in real time.

When will it launch?

We're onboarding pilot developers and agents now. Get in touch if you'd like to be a pilot — we'll prioritise your CRM and your specific data fields.

What data flows into the CRM?

Buyer registrations, EOIs, watchlist saves, chat enquiries, lot views and pricelist downloads — with the buyer's contact details, preferences and source attribution.

Will it work both ways?

Initially read-only into your CRM (we push to you). Two-way sync (status updates, sale stages) is on the roadmap.

Be a pilot CRM partner

Tell us your CRM and the fields that matter — we'll prioritise your integration.

Talk to our team